Trade show banner displays include pop-up, tabletop, and hanging banners made from fabric or vinyl. Electronic displays and light effects can also be used. Promotional items like caps and mugs can also display logos. Companies use these displays to attract customers at trade shows.
Tradeshow banner displays include pop-up banners, tabletop banners and hanging banners. More elaborate displays can be framed using lights or electronic lettering. On a much smaller scale, trade show banners are also displayed on promotional items such as caps, t-shirts and mugs. Companies use this type of marketing and advertising at trade shows in an attempt to encourage potential customers to visit their booths.
Most trade show pop-up banners are made from fabric or vinyl. This type of banner usually rises from the bottom, where it is attached to a steel frame that holds it in place. These trade show banner displays are popular because they can be easily transported without the worry of bending or wrinkling. Hanging banners are also made from these materials and are installed using wires that fall from the ceiling or top of the booth structure. To create canvas, printing on vinyl results in the brightest, most vivid images that can be produced when printing on fabric, but fabric is much more resistant to wrinkles.
Electronic tradeshow banner displays are more expensive than those made from vinyl or fabric, but are generally very attractive. These displays create a high-tech message and can be especially attractive to companies competing at trade shows dedicated to electronics. Installation and production of this type of banner can be time consuming and require the services of professionally trained engineers. One of the benefits of using an electronic display is that businesses can choose between electronic lettering and motion graphics.
For companies that can’t afford to use banner displays for electronic tradeshows, but want something more eye-catching than simple vinyl or fabric, adding lights to the display can be a good idea. Lights can be used to frame a simple vinyl or fabric banner, turning it into a much more dramatic display. Also, light effects can often be rented rather than purchased, which can save a lot of money.
Displaying the company’s name and logo on promotional items is very common for companies that compete with customers attending trade shows. Even if the banner itself is small, the fact that the customer can pull out a company reminder in the form of a complimentary item can have a huge advertising impact. This type of personal advertising is so effective that many companies spend more money on these types of trade show banner displays than they do on any other type of show related advertising.
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