Billboard advertising costs include ad design, production, and physical placement. Companies may need to hire a marketing agency or graphic designer. Rental fees, equipment rental, and manpower costs are also involved. Removing the ad may be shared or the company’s responsibility.
Billboard advertising can be a very effective form of advertising for businesses and organizations. When a business decides to go down the route of marketing a business using billboards, there are several costs associated with this type of advertising that need to be considered. These costs include ad design, production costs, and physically placing the ad on the billboard.
The first costs that a business needs to consider for billboard advertising costs is the creation of the ad. Typically, this requires using the marketing manager or department’s time to come up with the ad concept. For companies that do not have an in-house marketing professional or team, it may be necessary to hire a marketing company or advertising agency to come up with the ad concept.
After determining the ad concept, the next cost in designing the ad involves graphic design. The graphic designer transforms the ad concept into the ad layout. Generally, this is done using computer software design programs. Again, this could be an internal cost if the company has a graphic designer on staff. It may be an external cost if an outside professional is hired to complete the project layout.
Producing for billboard advertising costs involves transforming the graphic design layout into the ad that is placed on the billboard. Once the graphic designer has created the layout, it must be sent to a printing or manufacturing company who can apply the design to the sign materials used to place the advertisement on the billboard.
The final billboard advertising costs are the costs for placing the advertisement on the billboard. First, there is a sign company that rents advertising space to companies. Companies pay a fee to rent this space for the time period the ad is scheduled to run. Second, the same company typically charges the business that is placing the advertisement to place the advertising materials on the billboard.
Such billboard advertising expenses may include the rental fee of the machine for lifting the worker or workers up to the billboard platform. So the company has to cover the costs for the worker or workers who physically place the advertisement on the billboard. Additionally, when it comes time to remove or edit the listing, the company may also be responsible for some or all of these fees.
If the ad expires and a new advertiser is occupying the space, the cost of removing the ad may be shared with the new company because it may require equipment rental and manpower at the same time. If the ad expires and another advertiser doesn’t occupy the space, the company may be liable for the full cost of removing the ad.
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