Corporate advertising can be simple or complex, with options including television, radio, print, and online. Online advertising is popular, with banner and pop-up ads used by e-commerce companies. Pay-per-click advertising is popular with small and medium-sized businesses, and printed advertising includes brochures and newspaper/magazine ads. Radio and TV advertising is mostly done by large companies due to high costs.
Corporate advertising is available to suit every type and size of business. An advertising piece for a company could be as simple as a single sheet flyer made on any computer or as complex as a 35-page case study published in a brochure. Some of the many different types of commercial advertising include television, radio, print and online.
Online advertising is popular today, as it can be used by both small and large businesses. There are also many different types of online business advertising. Virtual store or e-commerce companies often use banner and pop-up ads on their website. Pop-up and banner ads are the colorful graphics that appear on web pages to grab the reader’s attention and introduce them to offers and special products. There are many different styles, shapes and sizes of pop-up and banner ads; their design continues to evolve to avoid software that eliminates their visibility.
Pay-per-click (PPC) commercial advertising is popular with small and medium-sized businesses. The cost of PPC can be easily controlled and targeted to get the most out of every online advertising dollar spent. PPC advertisers only pay when someone clicks on their ad. Ads appear on websites or pages built around keywords; people interested in certain products use keywords or phrases to search for items on the internet. For this reason, the pay per click ad method is also known as search advertising.
Potential customers who click on PPC ads are considered qualified traffic. Qualified traffic means that people are not just browsing the internet, they are searching for specific items. For example, if a PPC ad has the headline “Save 25% on a Hawaii Vacation Package Now,” a person who clicks on it is specifically interested in purchasing travel deals.
Printed advertising advertising materials include everything from information brochures to newspaper and magazine advertisements. Companies often hand out brochures at trade shows or other corporate events. Newspaper ads usually reach a local or regional audience, while magazine ads often have a national reach. Large companies often print larger ads than small companies as print advertising is priced based on how much space the ad takes up in the publication.
Radio and TV advertising is mostly done by large companies, as the cost of airtime is usually quite high. A common length of time for radio and television commercials is 30 seconds; these ads are called 30-second spots. Broadcast commercial advertising reaches large audiences and is often highly successful for products sold nationally or even worldwide.
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