Businesses need to communicate with potential customers in seven different ways to convert them. Channel marketing management options include email, RSS feeds, SMS, and print. Software programs can help manage email channels, while SMS can use geo-targeting to send discounts to nearby phones. Print marketing is still effective.
Marketing a business requires the marketing manager and various marketing professionals to communicate and get in front of customers in various ways. According to numerous marketing surveys, it takes almost seven times to get in front of potential customers, in seven different ways, and convert them into customers. Fortunately, there are various channel marketing management options to help businesses achieve this, including email marketing, RSS feeds, SMS, and print.
Email marketing can be one of the fastest and cheapest forms of channel marketing management. Businesses can segment their email lists so that they can create and send email messages that speak directly to members of a particular segment. For example, a business that caters to a consumer market and also has a corporate market would separate these two lists for effective communication.
Software programs allow marketers to manage the marketing management of email channels. Software programs enable marketers to collect and manage contact information, create and distribute email marketing messages, track response rates, and run reports.
Another distribution channel for reaching your audience is with an RSS feed. An RSS feed allows subscribers to be notified when new content is posted on a blog or site for your business. Essentially, using an RSS feed allows businesses to place alerts on autopilot as as soon as new content is added, the subscriber is made aware of the change so they can visit the website, blog or internet page of the company offering the new content.
As more and more consumers turn to using smartphones and mobile phones, SMS or text messaging is another option for channel marketing management. SMS allows businesses to send text messages to cell phones. With geo-targeting features, where SMS services can pinpoint where the cell phone is, some companies can even send discounts or special announcements to cell phones that are near one of their locations. This is an effective form of channel marketing management for retail stores, restaurants, or location-based businesses.
Print marketing is an old, tried and true form of marketing that is still effective at reaching customers. Print channel marketing management can include brochures, postcards, letters and other items that are mailed directly to the customer’s or prospect’s home or office. Especially in a world where email, the Internet, and technology play big roles in how consumers access media, printed pieces can be even more effective at standing out from the rest of the clutter.
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