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Media companies offer various career opportunities, including corporate communications, broadcasting, and non-profit internships. Students can gain valuable experience in writing reports, managing social media, and coordinating media interviews. Political communication internships are also available.
Mass media companies have a number of different options to consider when thinking about career opportunities. Preparation for these students’ first jobs includes communication internships that must be completed before graduation. Opportunities could arise in corporate communications within for-profit companies in any industry, from accounting to healthcare, as well as broadcasting and printing tasks. Non-profit internships can be offered with a focus on social media.
By accepting internships in the corporate communications division of a for-profit company, students can expect to make contributions immediately. These communication stages may involve writing and distributing internal reports and updates to staff and potential senior members of the organization. Responsibilities may extend to designing, updating or maintaining an intranet site where company updates related to business milestones and social events are posted.
Students may also consider communications internships with nonprofit organizations, including religious establishments and foundations. Many of these institutions evolve with changes in the technology sector and rely on platforms such as social media to support their messages. Positions dedicated strictly to social media can allow an intern to shape an organization’s communication and pave the way for potential employment at the end of an assignment. Also, interns are used for PR and marketing. Students can discover international opportunities at non-profit organizations that need support to spread awareness of a cause.
Broadcasting companies would likely be interested in undertaking communication internships in media outlets, including radio and television stations. Summer programs can extend these opportunities to multiple students in one location, which increases the chances of receiving an opportunity. Interns at a radio station can participate in gathering news, traffic, and weather updates for on-air personalities. Local stations, including college radio stations, may have programs where interns can provide on-air updates for news, sports or weather, and this would be a useful way to develop a demo tape.
Politicians often have communications teams to manage campaign efforts, optimize the campaign’s message to the public, and serve as media coordinators. Communication stages in political circles can be discovered with any political party and assignments can be local or national. Opportunities in political circles are likely to be unpaid, but students can gain valuable campaign experience by networking with policymakers, writing press releases and Internet blogs, or coordinating media interviews.
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