Computer aided research applications allow for effective collection, storage and analysis of data. Common modules include CATI and internet-based research tools. Benefits include accurate documentation, ease of retrieval and ability to research a larger market. Traditional methods are often combined with modern technology for more accurate studies.
The research industry has become more advanced with the addition of computer aided research applications. These systems allow researchers to collect, store and analyze research data effectively. Different types of computer aided research modules are commonly used by research companies, medical facilities and educational institutions. These include computer-assisted telephone interviews (CATI) and computer systems that record and store data from live research teams. Internet-based research such as surveys, forums and webinars can also be considered computer aided research tools.
The most common type of computer aided research takes place on the Internet. Web-based applications allow researchers to contact a large candidate base from which to further research the behaviors, attitudes, values and experiences of people around the world. Web forms, information surveys, webinars and online forums may be used to collect this data. The Internet has become an integral part of research for companies.
Another type of computer aided research is traditional telephone research combined with a computer aided system. This is commonly called the CATI system. The CATI system allows telephone investigators to read computer-guided scripts for candidates and record this information in a central database. This information can range from basic demographics to detailed notes made by researchers during live telephone interviews.
Computer aided research also uses CCTV and digital recording devices to automatically record and document information gathered in a research group setting. Instead of requiring a live person to take note of what research participants are saying, the computer-aided research system records this information non-intrusively, allowing researchers to use this information for reporting and data analysis. The recorded facial expressions and behavior of participants can also shed light on how people react to certain stimuli in a research setting.
The benefits of computer aided research applications include the ability to keep a permanent record of research activities for future study, more accurate documentation of information, ease of retrieval of information from a central database, and the ability to research a larger market. broader than in the past. While not all research agencies use computer-aided research software, many are combining traditional research methods with modern technology to produce more accurate studies.
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