Digital media has transformed the way companies do business, creating various job opportunities in fields such as sales, e-commerce, advertising, journalism, and art. While some jobs require specialized training, entry-level positions are available to gain familiarity with technology and digital media products.
The way many companies do business has been transformed by digital media. Digital media jobs are available in various fields. The many jobs available allow digital media enthusiasts to work with everything from high-tech gadgets, website building and even fine art. While some jobs are accessible to entry-level digital media enthusiasts, some require highly specialized training or work experience.
The most visible type of digital media job is that of a salesperson. Digital media is essentially any type of visual or audio media that uses a computer during the creation or editing process. Digitized visual and audio media allow for faster professional editing and playback, but also offer those same benefits to amateurs. Digital media salespeople are trained to provide first-time users with product information and recommendations. These entry-level positions allow employees to become familiar with technology and digital media products early in their careers.
While salespeople are usually easy to identify, most other digital media jobs take employees behind the scenes. The growing world of e-commerce, or “electronic commerce,” has many digital media jobs available. Employees on e-commerce sites work primarily on product photography and web copy, or providing the site with the best possible layout. Entry-level content production positions can lead to more advanced digital media jobs in holistic website design and digital marketing.
Advertising agencies traditionally hire digital media specialists. Working with Photoshop, Quark, InDesign and other software, advertisers rely on digital media to create aesthetically pleasing or compelling ads for mass reproduction. Advertising and marketing companies employ digital media specialists in droves, but these jobs often require college training in digital art and design.
Although less explicit than in advertising, journalism companies also offer a variety of digital media jobs. Traditional print journalism relies on computer editing software to quickly present stories for print. Furthermore, digital photography and logo design are vital to the production of any eye-catching newspaper. In the age of digital journalism, online columns, breaking internet news, and general website maintenance also require digital media expertise.
Art has also become a haven for digital media. Those pursuing a career in the digital arts often find themselves with more creative freedom than advertisers or marketers. Such careers, however, often pay less than competing digital media jobs. While a career in fine arts is arguably very difficult to sustain, a postgraduate degree in digital art and design allows artists to fall back on potential teaching jobs to supplement art incomes.
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