Free radio advertising can be obtained through public service announcements, investigative advertising, and guest appearances on talk or news shows. Experts in a field can also get free publicity for their organization by becoming a guest on a show. Authors can promote their books through guest appearances as well. Payment for investigative advertising is only charged after audience response, while PSAs are sponsored by government entities to promote beneficial behavior.
Payment for advertising in any broadcast medium, including radio, may not be included in every organization’s budget. There are a few techniques for getting free radio advertising. While no upfront financial commitment may be required, there may be other costs, such as a later charge based on audience reception or an investment of time rather than money. Some of the different types of free radio advertising include public service announcements (PSAs), investigative advertising (PI), and advertising that comes from talk or news shows.
An expert in a certain field may be able to get free radio publicity for an organization. Radio hosts who provide commentary on speeches often have guests on their shows. It may be possible for an expert to become a guest to offer insight into a topic of interest. When the host identifies the guest, the name of the organization can be mentioned, giving them some free radio publicity. Some pundits receive some kind of financial compensation for keeping their radio visits exclusive to one program.
This is also a popular way for authors to get publicity for a new book. By agreeing to be a guest on a show and speak on the book’s content, an author could receive free radio publicity for the book. This can bring awareness not only to the book but also to a particular topic that may be important.
One way to receive essentially free radio advertising is through investigation advertising (PI). In this method, a customer is not charged for an ad until it triggers some type of audience response. After these queries start coming in, the advertiser is charged based on that level of interest. In the event that the ad results in sales or some other form of business, the ad may end up paying for itself.
Public service announcements (PSAs) are another form of free radio advertising. These messages may be sponsored by a government entity and may promote beneficial behavior or offer warnings about disruptive activity. For example, the dangers of drugs might be announced in a radio announcement followed by information on who to contact for support. Positive eating habits could be another message promoted in a PSA as part of free radio advertising. Some fruit and vegetables could be cited as suitable foods, although a single supermarket or farmer’s market is unlikely to be advertised.
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