Free radio advertising options include public service announcements, survey advertising, and guest appearances by experts or authors. Inquiry advertising allows for payment only when there is audience response. PSAs can promote beneficial behavior or provide warnings.
Paying for advertising in any broadcast medium, including radio, may not be in every organization’s budget. There are some techniques to get free radio advertising. While no upfront financial commitment is required, there may be other costs, such as a subsequent charge based on audience reception or an investment of time rather than money. Some of the different types of free radio advertising include public service announcements (PSAs), survey advertising (PI) and advertising from talk shows or news programs.
An expert in a specific field can get free radio publicity for an organization. Radio hosts who provide talk commentary often have guests on their shows. It may be possible for an expert to become a guest to offer information on a topic of interest. When the host identifies the guest, the name of the organization can be mentioned, offering a bit of free radio publicity. Certain experts receive some sort of financial compensation for keeping their radio hits exclusive to a show.
This is also a popular way for authors to get publicity for a new book. By agreeing to be a guest on a show and talking about the book’s content, an author can receive free radio publicity for the book. This can raise awareness of not only the book, but also a specific topic that may be important.
One way to receive essentially free radio advertising is through inquiry advertising (IP). In this method, a customer is not charged for an ad until it triggers some type of audience response. Once these queries start popping up, the advertiser is charged based on that level of interest. If the ad translates into sales or some other form of business, the commercial could end up paying for itself.
Public service announcements (PSAs) are another form of free radio advertising. These messages may be sponsored by a government entity and may promote beneficial behavior or provide warnings about disruptive activity. For example, the dangers of drugs could be announced in a radio advertisement followed by information on who to contact for support. Positive eating habits can be another message promoted in a PSA as part of free radio advertising. Certain fruits and vegetables may be mentioned as providing adequate nutrition, although an individual supermarket or farmers market is not likely to be publicized.
Asset Smart.
Protect your devices with Threat Protection by NordVPN
