International marketing involves making country-specific marketing decisions, with research and analysis being a crucial job. Other jobs include positioning, implementation and design, logistics, and sales. Large companies often have permanent international marketing teams, while smaller ones hire consultants.
Large companies regularly hire qualified individuals to carry out a variety of international marketing jobs. This can include research and analysis, positioning, implementation and design, as well as logistics and sales. The field of international marketing is diverse, and individuals can specialize in different areas or deal with all aspects of marketing for a particular company or country.
International marketing is a business method employed by large multinational companies. In essence, this method consists of making marketing decisions on a country-by-country basis, segmenting the global market into easily manageable chunks. This type of marketing works best when countries have distinct but relatively internally consistent cultures, because this consistency allows for predictable responses to various marketing techniques.
One of the most important international marketing jobs is research and analysis. Researchers examine conditions in target countries to determine which aspects of products are evaluated in each location. This process is called global targeting. Once the conditions in each country are determined, researchers can determine which markets would respond best to their company’s products and what changes, if any, the company should make to the products.
Positioning, one of the most creative jobs in international marketing, is the process of determining which available markets a company should try to sell its product in. For example, if a company sells a soft drink with a unique flavor and that flavor is popular with 15% in one market and 70% in another, it is probably more profitable to try to sell to the second market. Many other factors must be taken into account, such as competition, purchasing power parity and cultural attitudes.
Other interesting international marketing jobs are available in implementation and design. Usually, after choosing the target market and thorough market research, it will be necessary to make several changes to the product. In some cases, products must be altered to comply with local laws or customs. Designers also often have to create new advertisements for new markets.
International marketing jobs also include logistics and sales. In any international venture, there are important logistical issues to resolve related to production, packaging and shipping. Marketing specialists also need to decide on a sales strategy for each new market. In many cases, the company will need to consult local experts to determine the most likely successful approach.
Companies that routinely bring new products to the international market, or have a large number of existing international products, usually have a permanent international marketing team. Companies that rarely bring products to new markets or export only a small number of products typically hire consultants to deal with problems as they arise. Companies, particularly large international companies, often have multiple layers of management in their international marketing departments, including project managers and executives.
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