Interactive media careers involve creating content or managing business relationships. Content creators, programmers, and designers create interactive media, while producers and project managers oversee projects. Companies may hire freelancers or in-house departments for interactive media projects.
Those looking for interactive media careers can specialize in a particular aspect of the industry or work in two or more roles at the same time to make themselves more attractive to employers. Some roles in the interactive media industry work directly with content creation, such as content creators or software programmers. Other roles involve managing customer relationships or general management of interactive media companies or departments.
Interactive media careers can range from working with a company website to designing a video game with licensed characters. Several organizations use interactive media to engage customers or the general public, with larger organizations such as Disney using an in-house department. Smaller organizations employ interactive media companies or freelancers to complete projects as needed.
A number of different positions allow people in interactive media careers to create content that audiences see and interact with. Content creators create any text used in interactive media, while editors can plan and also approve written content before it is published. Writers and editors should choose text that is attractive to readers and original. If the text is going to be for a website, writers and editors must craft the text so that the website is first in online searches on the web.
Other interactive media careers that involve creating content include programmers, who create computer software for use in various forms of media, including websites or interactive features on DVD discs. Information architects, developers, and designers create interactive media from scratch, designing not just what the media looks like, but also how it works or interacts with the audience. These multiple roles can be performed by multiple individuals working on the same project or by just a few people working in multiple capacities during content creation.
Some interactive media careers don’t really involve creating content, but rather just managing the business relationships involved in creating interactive media. For example, producers interact directly with clients or other departments within an organization, helping to identify the overall goals of an interactive media project before the creative process begins. Project managers oversee the activity of an interactive media project, keeping the project on budget and completed by the agreed upon date. Private interactive media companies have roles such as new business developers, who prospect for future clients to ensure a steady stream of projects, and account managers who work to maintain positive relationships with existing clients.
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