Interactive social media actively seeks responses from its audience and includes social networking sites, information sharing sites, and photo and video sharing sites. Users can share comments, photos, and activities with friends or strangers, and information can be influenced by a large and loyal base of followers. YouTube is a well-known example of photo and video sharing.
The term “interactive social media” refers to Internet-based methods of communication, which actively solicit or invite response from those included in its sphere. Interactive social media is unique in that the message is not expected to travel in one direction or be communicated privately. Rather, the communication of the message itself can be observed and its effects measured as the one to whom it was communicated replies to the original sender, forwards the observation or information to an entirely different group of individuals, or simply acknowledges receipt, and perhaps the approval, of the message . The main types of different interactive social media include social networking sites, information sharing sites, and photo and video sharing sites.
Perhaps the most popular and well-known form of interactive social media is the social networking site, such as Facebook, chat rooms and, to some extent, Twitter. On most social networking sites, an individual asks to join another person’s network of “friends.” In some chat room cases, a participant may only need to be a member of that particular Internet provider company, while others require a paid membership. A person’s comments, photos, adding new friends, likes, places, and activities can be shared with your group of friends. Depending on the privacy settings established by the media user, friends or even strangers can see and respond to any of this information.
Information sharing sites are another growing type of interactive social media. These sites can be based on the creation of a trading network or founded due to an individual’s hobby. Essentially, a user joins a growing number of shows, invites friends to “follow” them, and then bookmarks websites or identifies stories of particular interest to them – and hopefully – their followers. In turn, they get recommended websites from their friends or followers and news to follow. An individual with a large and loyal base of followers can greatly influence the “news” based on her recommendations and comments.
A third type of interactive social media includes photo and video sharing groups, the best known of which is the video sharing site, YouTube. Individuals can search and watch videos of interest or create their own videos and upload them for anyone with an internet connection to view. Photographs are also often shared through a number of different programs of varying privacy. Making these distinctions between different types of interactive social media is the frequent sharing of a YouTube video on a Facebook page.
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