Internet advertising offers opportunities to reach large audiences for free or at reasonable prices. Pay-per-click advertising provides assurance that people are paying attention to messages, with various ad styles available. Social networking sites and online business directories offer unique forms of advertising.
For some companies and individual professionals, the Internet is used for most or all of their advertising. In many cases, people choose Internet advertising because there are opportunities to reach large numbers of viewers, in a variety of ways, for free or at very reasonable prices. Internet advertising options include pay-per-click advertising and business directory listings.
Many print advertising options require people to pay for a certain amount of space, with no guarantee that anyone will pay attention. When placing an ad in a newspaper or on a billboard, for example, a company usually pays or agrees to pay a specified amount before its message is displayed. Pay-per-click Internet advertising generally does not work this way.
Pay-per-click advertising gives advertisers more assurance that people are paying attention to their messages. With this option, advertisers are usually only charged when a person clicks on their ads. Otherwise, ads can run free on any number of web pages.
There are several types of pay-per-click ad styles. There are links that can be placed in the body of an article. There are text boxes that can be placed along the sides, top and bottom of web pages. There are also embedded links, which tend to eliminate the distractions from the content that some other options cause.
With an embedded link, a keyword is associated with an ad. For example, in a travel article, the word “hotel” might appear. This word can be highlighted, denoting a link. When clicked, it can be displayed and advertised for a specific hotel. Only at that time the advertiser is charged.
Some internet advertising follows the traditional method where advertisers pay for exposure of their messages. Generally, they work like newspapers and billboards. An advertiser is given a lot of space for a certain amount of money, which is usually paid monthly or annually. Some web pages may have rules that require advertisers to conform to certain standards. Others can accept any type of advertising as long as the space has been paid for.
Social networking sites offer a unique form of internet advertising. Sometimes social networks allow people to build pages similar to miniature websites. On these pages, professionals or individual companies can promote and showcase their work and products. They can also create videos that serve as commercials. Other social networking sites can be used for Internet advertising, because people can make advertisements with links that attract viewers to another site that pertains to the work or products.
Online business directories work similarly to a traditional telephone directory. They allow businesses to list themselves and their contact information. Some allow advertisers to display their logos and provide a brief description of their services. Online business directories are usually free, but some may charge fees for each listing.
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