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Keynote speakers fall into categories such as motivational, expert, and humorous, and are chosen based on the objective of the presentation. Expert speakers are in high demand, while humorous speakers must find a higher purpose. Speakers can demand high fees, but may also speak for free with expenses covered.
Keynote speakers are generally not classified by type, but tend to fall into one of several main categories. The choice of speaker depends on the objective you are trying to achieve with the presentation. Some common types of keynote speakers include: motivational, expert, and humorous. While a professional speaker will often choose to inject some humor into a speech, the entire speech is unlikely to be humorous unless the speaker falls into the latter category.
Speakers, as the name suggests, are very important to the environment in which they are speaking. The keynote speaker designation usually means that there are other people speaking before them. Still, the last point on the speaking agenda, usually reserved for the keynote speaker, is considered the best and the one everyone is there to hear. Often, a keynote speaker at a political convention may be offended by a previous speaker.
Motivational speakers are those who use different psychological methods to relate to their audience and then explain what they need to do and why they need to do it. This type of speaker never speaks to his audience, but guides them to a conclusion using the forces of persuasion and personal experience. A motivational speaker is very popular in conventions and business organizations where bringing members together and being excited about what they do is the key to success.
Expert speakers are those who have specific expertise in their field beyond that of most of their peers. Due to the fact that these speakers often speak with other knowledgeable people in their chosen field, they must really know what they are talking about. These speakers, being somewhat rare, are in high demand and may require a high talk rate. These keynote speakers are most often seen at business workshops, business conventions, academic conferences and training seminars.
Humorous speakers can use a hybrid approach and also appear as motivational speakers. Very few speakers will strictly use humor just for the sake of humor. It is rare that any convention or organization that is trying to get more out of a speaking engagement than simple entertainment is willing to hire a speaker simply for these purposes. Therefore, humorous speakers often need to find a higher purpose to serve in the speech.
A professional speaker can demand thousands of dollars even for a speech that lasts less than an hour. Sometimes it may be possible to get a speaker for free. In such cases, it is still customary to pay for the speaker’s travel expenses and any meals that may be consumed while at the lecture venue.
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