Magazine advertising includes display ads, special promotions, and classified ads. Special promotions may feature products in an article, while classified ads are less expensive. Advertisements may be mistaken for content, so laws require clear labeling. Display ads are expensive and typically feature national brands.
Magazine advertising varies not only in size, but also in type. It includes display ads, advertisements, special and classified promotions. Some of these special promotions may include featured products in an article or series of articles on a certain topic.
For example, a special advertising supplement featuring several online schools can accompany a magazine article about distance learning options. Online schools would be notified of the piece by an ad sales representative and offered ad slots in that particular issue. Since several schools with the same target audience will be shown at the same time, the rates are usually affordable to reach a large consumer audience.
In other types of magazine advertisements, the writer may mention specific products, such as a certain brand of hand lotion within a beauty article. These are typically author endorsements and companies do not pay for mentions of their products. In some cases, however, particularly in some online magazines, affiliate ads or business relationships may exist between the company and the publication. If readers click on articles, they will be shown an ad from the company where the publication will receive a commission.
Classified ad space is often found on the back of magazines. These are often just a few lines of text with mostly contact information and a call to action such as “Request our free catalogue”. There may be a logo or small photograph used in this type of magazine advertising. Classified ads are much less expensive than full or partial page glossy ads in the rest of the magazine. However, magazine readers who don’t typically turn to the classifieds section won’t be able to see the ad, while many of them will likely at least look at the other ads.
Advertisements typically take up at least one full page in the main part of a magazine. Since many of these are written as one story with a catchy headline, such as “I Was Fat, But I Discovered The Incredible Weight Loss Secret,” magazine readers may pay close attention to this type of advertising by mistaking it for part of the content. Because of this probable confusion in advertising magazine advertising, there are laws in many areas where words like “advertisement” must be placed at the top of the advertisement.
Display ads are the most recognizable type in magazines. These display the product clearly and typically include at least some text. Since this type of full-page or partial-page magazine advertising is expensive, mostly national brands are found on the pages of the most popular publications.
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