Market analysis jobs can be found in various sectors, including research firms and investment firms. A degree in business administration and knowledge of consumer psychology can be helpful. Market analysts assess economic conditions and consumer spending to identify trends and make projections. Investment market analysis involves assessing conditions in equity or debt capital markets and writing research reports. Independent research firms also offer market analysis opportunities, which may involve travel to conduct market research.
Market analysis can be applied to many different economic sectors. Professionals can obtain market analysis jobs at research firms where responsibilities may include gauging the reception of a particular product or performance in a particular industry over time. It is possible to pursue a career in market analysis with a focus on a single industry. Investment market analysis jobs can also be found at investment firms that generate financial reports for investment professionals and external clients.
Individuals can find employment with a degree in business administration, and some exposure to psychology courses can help uncover consumer patterns. Pursuing a higher education that leads to a Master of Business Administration or Ph.D. can also lead to further career advancement. Professionals seeking market analysis jobs in finance may need to obtain industry certifications to qualify.
Companies can hire market analysts to perform individual product reviews. The functions of these market analysis jobs might be to measure general economic conditions in the regions where a product is sold, or perhaps the countries in which a company seeks to gain a foothold. The state of the economy and consumer spending are factors that market analysts are likely to consider when performing the analysis. Individuals in these roles are able to identify trends in historical data and possibly make projections for future sales and revenue performance.
Investment market analysis work is carried out at large financial institutions and independent research firms, for example. Analysts may be responsible for assessing conditions in the equity or debt capital markets. In addition to analyzing data, this type of work involves writing research reports to support inward investment activity or for other investors. Analysis can also be performed on different regional markets and reports can focus on risks or growth prospects in an international economy. Buy-side market analysts typically prepare research for internal purposes and jobs can be discovered at money management companies, while sell-side market analysts sell research to clients and can be employed by brokerage firms.
An independent research firm can also provide investment market analysis opportunities. These jobs may involve assigning proprietary tasks to clients to perform an analysis of market conditions in a specific industry. It is possible for job roles to involve travel, as market analysts conduct market research in the field to uncover emerging trends in pricing, distribution, and health of an industry segment.
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