Marketing career goals include market researcher, creative advertiser, and public relations specialist. Market researchers gather information about consumer buying patterns, creative advertisers create slogans and images for campaigns, and public relations specialists foster positive relationships with the community. Relevant degrees and certifications, as well as communication and creativity skills, are important for these positions.
Career objectives are sections of resumes that allow candidates to indicate the positions they are seeking and list the main qualifications they have for that job. Some of the most popular marketing career goals include market researcher, creative advertiser, and public relations specialist. Market researchers offer consulting services to companies seeking information on how to promote and price products. Creative advertisers create slogans and images associated with advertising campaigns. Public relations specialists help companies build goodwill with consumers or with the communities in which the companies are located.
Individuals who work as market researchers gather information about consumer buying patterns and preferences through surveys, personal interviews, and focus groups. This information is used by companies when launching new products or finding ideas for promotions and advertisements. Companies can also commission market researchers to gain insight into how competing brands are viewed by consumers, conduct pricing impact studies, and identify the most efficient ways to distribute a product or service.
Candidates with marketing career goals in the field of market research typically hold a bachelor’s degree in marketing or economics. Certification or experience in psychology or sociology increases hiring prospects. Potential employees often list attentiveness as one of their best traits due to the research-intensive nature of this occupation.
Creative advertisers often work for marketing companies hired by companies to create advertisements or promotional campaigns. People in this field generally fall into two roles: copy writing and graphic design. Copywriters consult with customers and develop slogans and other text messages for advertisements. Graphic designers provide visual illustrations, symbols or animation for these campaigns and often work closely with copywriters to ensure congruence in the advertising message.
Copywriters usually have a bachelor’s degree in communications, journalism, or English. They can also list past experiences writing copy for other ads. Creativity is often listed as the best character trait to include in these types of marketing career goals.
Graphic designers usually hold a bachelor’s degree or related certification in the field of design. In marketing career goals, communication skills are emphasized because of the importance of designers’ ability to turn orally expressed abstract ideas into concrete images. Professional goals might also list attention to detail as traits of copywriters and graphic designers.
Public relations specialists convene with community organizers, consumers, citizens and government officials on behalf of companies to foster positive relationships. A company’s public image is an integral aspect of marketing and sales. If a company is viewed negatively or its products are considered inferior, revenue and profits will suffer. Public relations specialists prevent these views from prevailing through open mic discussions, press conferences, and community outreach projects.
Marketing public relations career goals often list candidates’ educational background in disciplines such as marketing, journalism, or communications. Public relations specialists must also be quality listeners and effective communicators. Also, people interested in this type of marketing career can list creativity, problem solving, and personal motivation as top qualities when providing marketing career goals.
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