Marketing postcards come in various forms, including standalone, brochure inserts, doorknob hangers, and digital flyers. Greeting cards are also used for personalized messages. Companies should be careful not to overload customers with too much virtual advertising.
Unsurprisingly, there are several different types of marketing postcards. For their marketing techniques to appeal to their target customers and remain relevant, companies need to keep pace with changing times in marketing approaches. The Internet has brought a new wave of virtual advertising, but there are still common postcards like those found in mailboxes and on the pages of catalogs and magazines.
Perhaps the most common type of marketing postcards are the loose, standalone types of postcards. Potential customers often find these marketing tools in their mailboxes or at a retail store checkout counter. Sometimes companies send these postcards. Other times, they hire specialist companies to ship them to current and potential customers. When these types of postcards are on retail store checkout counters, it’s usually because the two companies have some sort of contract, or the owner of the first company has given permission to the second.
Some marketing postcards are part of a brochure marketing campaign and are inserted into other mailings such as catalogs or magazines, or are included in the types of magazines that customers can buy at newsstands. Sometimes these postcards are directly related to the catalog or magazine in which they are placed. For example, they might offer readers a discount on one-year subscriptions, or they might advertise other types of catalogs and magazines published by the same company. Other times these postcards are not related to catalogs or magazines. These postcards are usually the marketing techniques of other companies who have, in most cases, some working relationship with the company that owns the original catalogs and magazines.
Doorknob advertising is another way for businesses to use marketing postcards. These postcards are actually door hangers, and company employees or contractors hang them on the doors of houses, apartments, and sometimes even other companies. Overall, these hangers are more visible than traditional marketing postcards because they are not grouped with other mail or advertising materials.
The Internet age has brought virtual advertising, and marketers are constantly creating new ways to deliver virtual marketing postcards, digital flyers, and other types of online marketing approaches. These digital postcards are sometimes displayed in email inboxes, and sometimes they function as pop-ups when people visit certain websites. Just as businesses need to be careful sending traditional postcards, they should also be careful with too much virtual advertising. An overload of email marketing, pop-ups, banners and other types of online marketing strategies can damage a company’s reputation and really cost customers.
Although they are not actual postcards, greeting cards retain a significant niche in the general area of marketing postcards. Some businesses choose greeting cards over traditional postcards because it allows them to send a more personalized message to their customers. For example, some companies send greeting cards with coupons or discount codes to previous customers during the holiday season or on their birthdays. Sometimes a company sends greeting cards simply to stay in touch and keep their names present. For example, doctors, dentists, and even veterinarians will send greeting cards to past patients, or their owners, to wish them a happy birthday, remind them it’s time for a checkup, or simply say hello.
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