Media analysts collect and analyze data related to the media industry. They provide strategic advice to upper management and may focus on a specific type of media or study the industry as a whole. Government agencies and investment firms also employ media analysts. A college degree in journalism, advertising, or business administration is typically required.
Media analysts are responsible for studying the content produced by various types of media companies and collecting statistical data related to the industry as a whole. Television production companies and publishing houses employ large numbers of people in media analyst jobs. In some countries, government agencies, including the Department of Defense, employ people in media analyst roles. Also, some analyst jobs are found in investment firms.
People employed in media analyst jobs at production and publishing companies are typically responsible for collecting and reviewing information related to sales and industry trends. These individuals are responsible for providing upper management with strategic advice. If industry-wide data suggest that companies are looking to reduce advertising costs related to certain types of media, analysts should spot this trend and advise company managers to anticipate a decline in revenue. Furthermore, if advertisers become interested in a new type of media, successful analysts will anticipate this development and their employers will be well prepared to take advantage of this eventuality.
Some analysts focus on studying data related to the media industry as a whole, while other people employed in media analyst jobs focus their research on a specific type of media. Many companies employ individuals to develop strategies for using social media. These individuals conduct surveys to learn about the demographics of social media users and how using these channels can benefit the company.
Government agencies employ people with second language skills in media analyst jobs. These individuals are responsible for monitoring media production in other countries. Politicians often review reports compiled by these analysts before making international policy decisions. Additionally, the military may employ analysts to learn about the political climate in another nation before taking military action against it.
As securities companies trade and trade stocks in media companies, many finance companies employ people in media analyst jobs. These analysts review industry data and try to make predictions about the future performance of specific companies and the industry as a whole. Securities companies use this information when making investment decisions. Additionally, securities rating agencies rely on this data when rating stocks and bonds issued by media companies.
Typically, a media analyst must have completed a college degree in journalism, advertising, business administration or a similar topic of study. Many companies also require analysts to have completed an undergraduate or graduate degree in finance or a related subject. Some companies prefer to hire graduates with industry-related experience as journalists or advertisers. Typically, government analyst jobs are only available to citizens of a particular country who successfully pass the background check.
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