Merchandising jobs involve promoting products to generate sales, often through retail store displays or outside sales presentations. Designers create visually appealing packaging and advertising to increase brand recognition. In-store merchandising involves analyzing sales trends and organizing displays to draw attention to promoted items. Accountants determine pricing and manage budgets. Wholesalers negotiate contracts to supply goods to retail stores. Entry-level positions are common, but managers and those involved in financial or strategic decisions generally require college degrees.
People employed in merchandising jobs promote specific products to try and generate sales. Many merchandising jobs are retail store based and involve store displays. Outside sales people involved in merchandising make presentations to potential customers. Manufacturing company wholesalers team up with retail store owners and managers to try to develop new sales avenues. Merchandising jobs are sales oriented, and people in merchandising receive part or all of their salary in the form of sales commissions.
Manufacturing companies employ designers to package new products in a visually stimulating way so that the packaging draws buyers’ attention to the products. Graphic designers review marketing data to discover the type of color scheme and design consumers are most receptive to. Visual marketing jobs also include advertising jobs. These employees must create advertisements designed similarly to the product or product packaging so that consumers can easily identify the product being promoted. People involved in design-related merchandising works try to create brand recognition.
In-store merchandising begins when store managers decide which items to actively promote. Managers must consider seasonal sales trends as well as cost factors such as competitors’ profit margins and pricing. Employees in charge of merchandising identify the best place to organize an in-store display and order banners, posters and other gadgets that are used to draw customers’ attention to the items being promoted. In many stores, merchandising displays are changed regularly; therefore, sales teams need to analyze sales results and develop new strategies to continue to increase sales. Many retail store employees involved in merchandising are hired for entry-level positions, but managers are generally salaried employees with college degrees.
Accountants analyze past sales and economic trends to determine prices for new products. Pricing plays a key role in merchandising because consumers are less likely to be interested in products that appear overly expensive. Accountants and sales managers also need to control the merchandising budget and balance upfront costs against anticipated earnings. People involved in financial or strategic managerial decisions are generally required to have college degrees in business, finance, marketing or related fields.
Wholesalers are outside salespeople who work for manufacturing companies and are responsible for negotiating contracts to supply goods to retail stores. These sales people are usually paid commission-based compensation rather than salary. Unlike people involved in pricing, outside sales representatives typically don’t need a college degree, and many merchandising sales people are hired as entry-level employees.
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