New media technologies are creating new job opportunities on both the development and user sides. Social networking sites require programmers, salespeople, and executives, while individuals can create their own jobs through advertising and selling on platforms like YouTube, eBay, and Etsy.
As new media technologies continue to experience rapid growth, the number of new media jobs on both the development side and the user side is increasing to meet the demand. New media jobs include job opportunities at a new media company, as well as self-employment opportunities for individuals who conduct their business using new media platforms and revenue sharing models.
One of the main types of new media companies are the social networking sites like Facebook, MySpace and Twitter, which have to fill a wide variety of new media jobs to keep their sites operational. For the technology itself, these companies require programmers, application developers, web designers, system administrators and other high-tech positions to maintain optimal functionality. Additionally, social networking sites employ customer service representatives to respond to user queries, salespeople to sell ad space, technology writers to write site copy, and executives to oversee all site operations.
Individuals using new media technologies can also create their own new media jobs and self-employment opportunities. For example, a blogger who generates a lot of web traffic might set up advertising opportunities with targeted advertisers who want to expose their ads to the same demographic that reaches the blog. The blogger can generate advertiser revenue through a cost-per-click or cost-per-page display arrangement. YouTube allows its members a similar opportunity to earn money from advertisers through a revenue share partnership program. If a YouTube user is accepted into the affiliate program after submitting an application through the site, the user’s videos will begin showing targeted advertisements from which the user can earn revenue.
Another example of entrepreneurial work in new media is becoming a supplier to buying and selling sites like eBay and Etsy. Of the new media services that allow members to buy and sell items, eBay and Etsy are the most used as an ongoing self-employment medium, allowing their members to set up online “shops” and sell products on a regular basis. . Free classifieds sites such as Craigslist and Kijiji also offer users the opportunity to post ads with the aim of selling items; however, they don’t offer the same assistance in terms of shipping and e-commerce.
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