Non-profit fundraisers include annual campaigns, special events, customer donations, company donations, credit card promotions, and charity shopping malls. These fundraisers aim to acquire new donors and obtain funds from previous donors, engage the community, and serve as an outreach platform.
There are many types of non-profit fundraisers. Some of the most popular are the annual campaigns to solicit donations and special events, such as walk-a-thons or charity dinners. Partnering with for-profit companies to obtain donations is also common.
Annual campaigns are not-for-profit folk fundraisers that solicit donations. Sometimes known as incentive funds, annual campaigns take place once a year and usually use solicitations by direct mail, telephone, or both. Organizations commonly focus on both acquiring new donors and obtaining funds from previous donors during an annual campaign. A campaign may be most successful in the final months of the year, targeting individuals and businesses who may wish to reduce their taxable income by donating to charity.
Many non-profit fundraisers fall into the special event category. Some common special events include award dinners, benefit banquets, sweepstakes, walk-a-thons, auctions, and other fundraisers that occur periodically or just once. Most organizations try to minimize event expenses to maximize profits. One benefit of special event fundraisers is community engagement, which is often open to the public and can utilize volunteers. In addition to fundraising, they can serve as an excellent outreach platform.
Non-profit fundraisers can also include encouraging donations from customers. Some people might think customers won’t donate to a program they use if they can get the service for free, but many prefer to donate. It is very important that some demographics feel like they are not welfare recipients, and if clients can contribute something to the program, they can maintain their sense of pride while still receiving needed care. Clients can often only afford the smallest donations, but even small donations can add up to a sizable amount of funding.
Many non-profit fundraisers involve a company donating a set amount of money for each sale of a particular item. Sometimes the business makes its own decision to donate, but the organization often contacts a business about the donation. Many products have labels stating they donate a percentage of profits to a certain cause, but some donate to an individual organization. Holiday promotions are also common. For example, a grocery store may give a local food pantry 50 cents for every turkey sold during the week of Thanksgiving.
Participating in credit card promotions and charity shopping malls can also be a good non-profit fundraiser. During a credit card promotion, a business donates a small amount to charity every time consumers make a purchase with their credit cards. A charity mall is similar but involves an online store for profit. Non-profit organizations register with the website and the shop pledges to donate a certain amount of its profits to registered charities.
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