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Promotional banners come in various shapes, materials, and designs, with some being reusable. Heavy vinyl banners are durable and have grommets for hanging, while lighter materials can be used for trade shows. Promotional flags may flutter in the wind, and printing techniques vary, with some banners being handcrafted.
Promotional banners differ in shape, material and design. Some are made for specific events, but many promotional items of this type can be used over and over again for different sales. While many people create promotional banners themselves using kits and scripts, some of the most striking banners are made by companies that specialize in corporate printing. These items can be full color and can be quite large.
One of the most common types of promotional banners involves printing on heavy vinyl. These vinyl banners are very durable and are excellent for long term use. A rectangular banner of this type is typically designed to hang over a large area, such as a shop window, and may include a series of grommets that make hanging easier and prevent the banner from tearing.
Banners made from lighter materials can take many forms. For example, sail flags are very popular for trade shows and other indoor areas, but aren’t very good for outdoor use. Retractable standing banners are highly portable and can be made in various designs. Typically, promotional banners made for trade show use are lighter and more portable than those made for setup in a store.
The difference between a promotional banner and a promotional flag is minimal, but some people distinguish between these items based on how they are hung. Banners are usually hung from either side, while flags may flutter in the wind or may only be supported on one side. While rectangular shapes are more common, curved designs are also possible for banners and flags.
Printing technique is also a big difference between promotional banners. Current graphics printing allows you to design banners involving photography and other complex designs, but many banners use vector graphics due to the size of the article. Many banner printing services offer design consultancy and may offer advice if a design is not of high enough quality to print at a particular size. A low-tech alternative is to use vinyl lettering on a sign and write a message, though it’s often not as attractive as printed designs.
Some promotional banners are very unique and fit the needs of specific companies. Cut-out banners made of letters, for example, can be fabricated or handcrafted to express a particular message. Bunting banners are popular in fabric stores and can also be made to display sales messages or information. In these cases, the banners are designed to fit perfectly into the overall aesthetic look of the store while still attracting the customer’s attention.
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