Promotional calendars come in different types, including coupon calendars, corporate outreach calendars, and swimsuit calendars. Coupon calendars offer discounts to encourage customer return, while corporate outreach calendars remind customers of future appointments or events. Swimsuit calendars aim to earn money and spread awareness, featuring people from a particular organization in swimsuits. These calendars come in desk or wall types, with wall calendars being the most popular.
Some types of promotional calendars are coupon calendars, corporate outreach calendars, and swimwear calendars. Coupon calendars encourage customers to revisit by offering them discounts. Corporate outreach calendars are similar, but are often given away rather than sold and designed for customers with monthly recurring services. Swimsuit calendars are filled with pictures of people from a particular company or organization and aim to earn money, spread awareness, or both. Most of these calendars come in two different types: desk and wall.
Coupon calendars are among the most popular types of promotional calendars and, if not sold by the business, are usually given away with a purchase. While promotional items are often simply given away with no strings attached, coupon calendars tend to offer significant discounts on products and customers are willing to buy them. A coupon calendar typically has at least one coupon on each page, which increases the likelihood of customer return. These coupons are sometimes dated in advance and cannot be used until the corresponding month. The images on professional calendars like these are usually related to the company logo or mascot.
Business outreach calendars are provided to customers to remind them of future service appointments, upcoming business events, and other things related to ongoing customer retention. For example, a car dealer might send snail mail shoppers a photo calendar of their new purchase. Coupon calendars are essentially business outreach calendars, but not all business outreach calendars are coupon calendars. In many cases, corporate awareness calendars are distributed to remind customers of a service not frequently thought of but paid for monthly, such as insurance.
Swimsuit calendars are a type of promotional calendar that features people from a certain organization in swimsuits. These types of promotional calendars typically have a couple of goals: to earn money and spread awareness. People from many different types of organizations pose for swimsuit promotional calendars. Some lawyers, volunteer firefighters, and dedicated charity members all sometimes pose for swimsuit calendars. Depending on the company the calendar is promoting, it may contain photographs of people in clothing other than bathing suits.
In general, promotional calendars are placed on a desk or on a wall. calendars meant to hang on the wall are usually wider and taller than a desk calendar. Desk calendars usually resemble notebooks, with some designed to stand upright rather than lay flat. Wall calendars are particularly popular and most often used promotional commercial items.
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