Restaurants use various marketing strategies such as image advertisements, flyer delivery, radio promotions, discount offers, and free food samples to attract customers and create media recognition. Visual marketing and price incentives are often combined, and contests generate sales leads.
The different types of restaurant marketing ideas include tasteful looking image advertisements, flyer delivery, radio station promotions, limited time discount offers, and free food samples. Many restaurants use a combination of these marketing approaches. Their goal is usually to attract more customers to their restaurant or create media interest and recognition as a desirable dining establishment, or both.
Placing an ad in a newspaper or chamber of commerce advertising supplement is a marketing idea that many restaurant owners use. They can include photographs of delicious dishes and a special discount offer in their advertisements. Visual marketing images and price incentive offers are two different types of restaurant marketing ideas that are often combined effectively. People thinking about trying a new restaurant not only typically want to save money, but they also want to get an idea of what they’re going to get for their money.
Food photographers can photograph restaurant food that tempts potential customers who see the ad to want to try the product. For example, a classic type of restaurant photography for a burger chain shows the tomato slice in a juicy red color with water droplets on it to make the whole bun look fresh and inviting. Including a discount coupon or offer in an ad can motivate a person who would usually go to another restaurant to try the new one to save money while experiencing a new place and food.
Newer restaurants may have staff members attend community events to give the public free samples of their dishes. Typically, menus, discount offers, or other materials are handed out to people who try the free samples in these types of restaurant marketing promotions. Combined with free samples, restaurant owners who want to bring a lot of public attention to their establishment can choose to have a radio promotion. This is one of the types of restaurant marketing ideas that typically includes live advertising for the business as the radio personalities run their show from outside the restaurant. Typically a “buzz” is created which can include colorful balloons and/or curtains to attract attention, T-shirt giveaways, and personalities repeating messages for people to come to the venue to join the festivities.
One of the most popular types of restaurant marketing ideas is running a contest. This may include a prize draw for free meals or other merchandise. A contest can be held in a restaurant as a separate marketing idea or be combined with other promotional ideas. Where permitted by law, participants’ names, phone numbers, addresses or email information may be used in a list to send you other marketing communications. This often generates sales leads, so this type of marketing is referred to as lead generation.
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