Salespeople promote products and services through marketing and advertising. They may interact with customers in retail stores, make sales calls, or sell remotely. They may earn base salaries and/or commissions. Phone and internet salespeople are also common.
People working in sales are responsible for increasing the market share of a particular company. Sales employees proactively seek out new customers and use marketing and advertising tools to promote specific products and services. Some sales jobs involve salespeople having face-to-face interactions with customers in retail stores or making sales calls to commercial customers’ homes or offices. Many sellers sell remotely by soliciting new business over the phone, via mail, or over the Internet.
Sales personnel employed by retail stores are often trained to talk about specific products or to talk to customers about certain departments in a store. These employees typically receive a base salary, but may receive commissions based on sales. In some stores, individual salesperson interactions with customers are tracked and bonuses are paid for each product the salesperson sells. Department sales managers oversee the sales force and receive a base salary plus bonuses based on the department’s total sales over a month, quarter, or year.
Financial firms employ many people in sales jobs, and these employees must proactively market insurance products, loans, and other financial services. Most salespeople are based in offices, but many are required to make teleconsultation calls. In some markets, financial salespeople make door-to-door calls in neighborhoods and small businesses. Many other types of businesses employ salespeople who make door-to-door visits to sell different types of products and services, from food deliveries to security system installations. Most of these sales people do not earn base salaries and are entirely dependent on sales commissions.
Phone clerks cold call potential customers. These sales people target both consumers and businesses. Laws in many countries allow consumers to block telemarketing sales calls by asking them to sign up for “do not call”. Phone sales personnel must ensure that they do not call people listed on these records by cross-referencing their sales leads with lists of no-calls. Generally, telephone salespeople earn a small base salary, but they mostly make money selling products over the phone.
Internet retailers and service providers employ many people in sales jobs. These employees develop web advertising campaigns to target potential customers based on areas of interest and geographic locations. Internet salespeople generally do not have direct interaction with customers and rely primarily on developing successful marketing strategies to generate sales. Most internet based people are paid salaries but may receive commissions based on sales volume.
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