Trade show displays come in various forms, such as pop-up displays, banner stands, literature racks, tabletop panels, and PowerPoint presentations. Pop-up displays are convenient and easy to set up, while banner stands are portable and durable. Literature racks hold product or company literature, and tabletop panels come in different sizes and shapes. A PowerPoint presentation can also be used, and a cover or runner with a company logo or color scheme can be added.
Trade show displays draw attention to a company’s services or products.
Tradeshow display forms vary in size, style, and cost. Various types include pop-up displays, banner stands, literature racks, and tabletop panels.
Pop-up displays are created from fabric, vinyl or plastic and contain a graphic image or multiple images. They are available in tabletop or floor-standing display versions. The benefits of trade show pop-up displays include convenience, ease of setup and teardown, and ease of transportation.
Pop-ups are effective as standalone trade show booths for smaller shows or as part of a larger exhibit. Some of these lightweight displays feature lighting and shelving options, and most include a shipping/carrying case. Pop-up displays are generally not adjustable in size, however. When choosing a pop-up display, consider durability, ease of assembly, and warranty.
Another graphic option in trade show displays is the vinyl or fabric banner. Retractable banner stands are available to display your banner and come in a variety of styles including single, double and triple models. Banner stands are lightweight, portable and durable. Some banner stands have lights to enhance image viewing. Hanging banners are also available for a memorable presentation.
Literature shelves, usually made of plastic or aluminum, are holders that hold product or company literature in your pocket. A literature rack used for exhibits displays collapses for easy portability and comes with a carrying case or bag. Literature racks come in a variety of colors, styles, and capacities; most shelves feature three to ten pockets. Some versions of roll-away fabric are popular with those working in trade show displays due to their ease of assembly and shipping.
Tabletop panels are rectangular pieces that form trade show displays and come in many different sizes and shapes. The tabletop panels are compact and can be shipped to the trade show venue with the graphics in place. Often, briefcase-style cases are included for transportation. Since panel displays come in a variety of design choices and colors, you can coordinate your display with a company’s logo or colors. Tabletop panels tend to be sturdier than pop-up systems, but aren’t as simple to put up.
Another option for trade show displays is a PowerPoint presentation or similar. Your presentation might include details about your product, service or company. With the use of a laptop, the presentation can be done seamlessly in the booth or at the table.
Trade show displays often feature a cover or runner, printed with a company logo or using a particular color scheme. A standalone presentation card is an inexpensive option that should include at least a company name and logo, and could also contain photos describing how customers can use your service or products.
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