Tradeshow signage ranges from portable tabletop displays to elaborate back-walled booth displays. Back booth displays are the most expensive and can include audio-visual features, while digital signage is used for product demonstrations. Banner stands and hanging banners are less expensive options, with fabric signage gaining popularity due to its light weight. Tabletop displays come in pedestal, panel, and digital models. Portability is important, so lightweight materials are used.
Tradeshow signage comes in a wide variety of types. This signage ranges from portable tabletop displays to elaborate hall-sized spaces created with back-walled booth displays. The purpose of tradeshow signage is to attract visitors to exhibitor displays, so there is usually a lot of thought put into choosing the appropriate eye-catching signage.
The most expensive commercial signage is typically a back booth display. This type of trade show signage uses aluminum frames or a similar lightweight construction that allows for temporary partial wall construction. For trade show exhibitors selling high-end services or products, this type of trade show marketing display sets the mood that sets the stage for customer engagement. This is especially true if seating is included in the exhibit. These displays could contain a variety of audio-visual features, including digital signage.
Digital signage is often used in trade show signage for product demonstrations and to promote product features to trade show visitors. Flashing images on a digital screen can attract attention. This type of tradeshow signage increases opportunities to engage attendees.
Banner stands are less expensive than back booth displays. They are available in both floor and table versions. Some are small enough to be carried in personal luggage. Indoor floor banner stands could display the same eye-catching graphics as more expensive signage, but at a fraction of the cost.
Hanging banners come in a variety of materials, such as vinyl and fabric. Fabric signage has gained popularity due to advances in printing technology, which allows for photographic reproduction of signage graphics onto a wide variety of fabric choices. This signage usually includes grommets so the banner can be easily hung at almost any exhibit.
The advantage of fabric displays is their light weight. Traditionally, hanging banners have been made from vinyl, which is a heavier material. Some people consider vinyl less environmentally friendly because it is made from ethylene, which comes from crude oil, while fabric can be made entirely from natural fibers. Others say vinyl can be recycled. Vinyl and fabric signage can be used outdoors.
Tabletop displays come in pedestal models, panel displays, and digital displays. This signage can be used in tandem with other types of trade show signage. For example, a small tabletop stand might contain pricing information, while the larger booth display sets the mood and the exhibitor’s digital display showcases individual products.
The portability of exhibits is an important factor in trade show marketing. Heavy materials can be difficult to transport and assemble. This is why trade show displays use lightweight materials that can be assembled and disassembled quickly and easily.
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