Trade show supplies include booths, tables, backdrops, literature stands, podiums, and presentation equipment. Displays can be customized with table runners, curtains, and banners. Consider display size and budget when selecting accessories such as television stands, projection screens, and portable audio systems. Literature stands may be necessary for print media.
Capitalizing on the marketing opportunities that come with a trade show requires you to gather certain supplies. For example, most trade show displays require a booth or table, on which the entire presentation is centered. Tables tend to look best covered with a runner or skirt, while booths usually need a backdrop. Additional trade show supplies include presentation equipment such as television racks, literature stands and podiums. Company representatives are advised to consider their display size and budget when selecting trade show accessories.
Larger displays involve at least one booth, which is usually made up of a flat or curved wall. Tradeshow booths usually range from 8 feet (2.4 m) to 10 feet (3 m) in height and 10 feet (3 m) to 20 in (6.1 m) in width. They can serve as a simple background for your presentation or can feature your company logo. Smaller presentations and those that require products to be shown to trade show visitors require a table. Tables are often round or rectangular and can be used on their own or placed in front of a large booth to extend a display.
Booths and tables can be dressed up with some trade show supplies. For example, most corporate representatives choose to dress the trade show table in a skirt to add color to the presentation. They can also add a custom table runner, which is a drape that can be printed with the company name and logo, in the center of the table. Booths can be customized with colorful curtains added to the backdrop to catch the attention of passersby. Many booths are covered in fabric making it easy to attach banners and posters so they can also be easily personalized with a company name.
Many trade show exhibits involve the use of different media, which creates the need for the proper medium. For example, some of the more popular trade show supplies include television stands to hold monitors, allowing companies to raise the television high enough to reach different viewers with their marketing videos. Projection screens and carts capable of holding projectors are also important trade show supplies, as are portable audio systems that include microphones. Of course, if microphones are needed, it can be helpful to include a podium for all of the speakers on the display. Finally, for businesses that prefer to use print media, literature stands may be necessary trade show supplies, as they are suitable for holding magazines, brochures and books.
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