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Webmaster software can handle various aspects of website management, including design, content creation, traffic monitoring, and SEO. Programs range from simple web design tools to complex ecommerce software with real-time editing capabilities. SEO-focused software can generate content based on popular keywords and phrases.
There are several types of webmaster software that can handle nearly every aspect of running, building, and monitoring a website. A popular type of software is used for website design, providing simple visual tools for building a website without needing to know HyperText Markup Language (HTML). Some programs are designed to assist in creating content or graphics for websites, such as custom buttons, banners, or animations. For established sites and commercial sites, there are programs that can track visitor referral metrics, search terms used to find the website, and assist in the creation of content designed for search engine optimization (SEO). There is also webmaster software written to handle the low-level aspects of website management, such as transferring files using File Transfer Protocol (FTP), changing file permissions, and managing the installation of scripts and other active online content.
Web design programs are a common type of webmaster software. These generally work as a combination of a drawing program and a word processor, allowing you to draw or compose page layouts from existing HTML elements. The software can be as simple as creating a basic HTML-compatible document, or large and complex, allowing the webmaster to create directory structures and publish the website to a live server with just a few button clicks.
Web content creation software is designed to speed up the process of creating common elements such as graphic image file (GIF) animations, button rollovers, or even nested menus. These programs can be full-fledged image editors or they can be menu-driven, mostly using templates that can be mixed and matched to create unique elements. Some of these applications are actually plugins or can be integrated into a larger web design suite.
There is also webmaster software for sites that need to monitor incoming traffic. These programs can display information, usually provided by a monitoring service or an online search engine, and break down the metrics into easy-to-understand graphs and reports. This information can be used to choose the type of advertising used or to increase content based on the search terms used to arrive at the site. Another use of webmaster tracking software is to track what advertising is working for customers and the flow of navigation through the site itself.
Ecommerce sites have entire software packages that can be used in an office environment. This type of webmaster software can help organize disparate elements of a website, such as visitor emails, mailing lists and forums, or it can be used to delegate tasks to other members of a company. Some high-end programs allow webmasters to edit websites directly on the web server in real time, providing a mechanism for back-end maintenance of message boards, product descriptions, or entire web copy. Depending on the ecommerce gateway implementation, some webmaster software can be used to monitor and manage security within a site.
A large amount of webmaster software deals with SEO. These programs show information about which keywords and phrases are important or searched by visitors and sometimes generate content based on these words. A certain type of program known as a spinner is used to take a document written in a special format and alter some words to create a technically unique page for the website to attract more visitors based on the searched phrases.
