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Website advertising is a cooperative approach that has changed the way we browse. Banner ads, pop-up ads, and hyperlinks are common forms of website advertising. Consider website traffic and demographics when choosing where to host your banner ad. Pop-up ads can be annoying, and hyperlinking is a simple form of advertising that can improve search engine ranking.
Website advertising is big business, whether you are advertising your website on other sites, hosting ads for other sites and vendors, or both. Online advertising has a more cooperative approach than other types of advertising. With online advertising, competitors aren’t afraid to share their traffic with other websites, as this usually results in more traffic for them. Whether it’s a banner ad, pop-up ad, or hyperlink, website advertising has proliferated across the Internet and changed the way we browse.
One of the oldest and most recognizable forms of website advertising is the banner ad, which typically takes the form of a horizontal box headlining the webpage, but can also appear along the bottom of the page or vertically across both margins. Using graphics, text, and sometimes flash or audio, banner ads entice viewers to click on the ad, which will then transport them to another site.
The two main factors to consider when deciding which website you should host your banner ad on are the amount of visits the website receives and its demographics. For example, while a website that receives a high volume of traffic may increase the chances that your banner ad will be seen, an unrelated demographic may reduce the chances that it will be clicked. A website that appeals to the right demographic, has a decent amount of traffic, and charges reasonable advertising rates is an ideal space to host a banner ad.
Pop-up ads and pop-under ads are ad windows that open automatically when you visit a website that hosts them. Pop-up ads open in front of the main website you’re visiting and obscure its pages, while pop-under ads are slightly less intrusive and open behind the main window. Pop-up ads are notorious for annoying web surfers, as the viewer has to click the “X” in the corner of the window, which is often purposely darkened, to close them. Most contemporary browsers and firewalls include a setting that prevents pop-up ads from appearing.
The simplest form of website advertising to design is a text hyperlink, which is simply a word or phrase that links to another website when clicked, and is sometimes underlined or a different color. However, hyperlinks are not always used for advertising and are often used by bloggers or other online writers to refer to material on another website. The more “inbound” links a website has, or the more websites link to it, the more relevant the website is considered by search engines, which consequently rank it higher among other websites of its kind. For this reason, many websites participate in “link exchanges,” which simply involve websites linking to sites linking to them.
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