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Vector images are popular for their scalability and clean design, commonly used for logos, web and print design. They are created in vector graphics editor programs using editable curves, points, lines, and shapes. Vectors have a smaller file size and are ideal for web design. In the graphics and printing industry, vectors allow for highly stylized designs and layouts with editability. They are also used in character designs and media advertising campaigns.
Vector images are used in a variety of personal and business applications due to their scalable nature. Some of the more popular uses of vector images are logos, web, print, and character design. Companies often print logos on various surface media which require the image to be scaled beyond its original size without loss of detail. In many cases, using vectors creates a uniquely crisp and clean design that some animators and designers prefer.
All vector images are created in vector graphics editor programs. All vector programs use editable curves, points, lines, and shapes to create images. Unlike bitmap images, vector graphics are not based on pixels but on mathematically calculated vectors. Bitmap pixels are resolution dependent, which results in pixels when scaled up. Vector images also require less drawing information than bitmaps, resulting in a smaller file size.
Along with a smaller file size and distinct look, vector images seem ideal for the web environment. Web designers often create decorative vector elements such as buttons, headers, animations and borders for web pages. In some cases, web designers choose to create entire websites made up of individual vector elements.
In the graphics and printing industry, vector graphics have become increasingly popular. In addition to their scalability and resolution flexibility, vectors allow designers to create highly stylized designs, layouts, and graphics. In most designs and layouts, vectors are identified by the use of different shapes, with crisp edges and bold outlines that contain fountain fills embedded with bold highlight effects. If a design element needs to be changed, vectors maintain editability ensuring high productivity. After a bitmap gradient is filled, editability becomes extremely difficult compared to that of a vector.
Vector images are often seen in mainstream media in the form of advertisements and character designs. Many digital artists use vector editor software programs to create fresh and edgy character designs. The method of creating a vector font is not complex. Basically, a hand-drawn or digital sketch is imported into the vector editor to be traced using the program’s tools.
Carriers are often seen in media advertising campaigns in the form of advertisements, billboards, and web ads. Sometimes the ads might consist entirely of vectors and other times the ads might contain only a few vector elements. The involvement of vector image in media advertising mainly depends on the subject, product, image, direction and overall look of the marketing campaign.
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