Vector logos are scalable and can be used for various branded products. They are more affordable and valuable than bitmap logos. Bitmaps can become distorted when scaled, while vectors can be resized without loss of quality. Vector logos work better with simple gradients or solids, but can still be made photo-realistic by applying bitmap textures. Vector logos can be rasterized into bitmaps for different applications, while bitmap logos need to be created from scratch for larger sizes.
Vector logos can offer several advantages over raster graphics due to their scalability. A single logo in a vector image format can typically be used to create many different branded products, regardless of size or other constraints. Due to the fact that vector images are easily scalable, the same file can be used to create small business cards, large billboards, or anything in between. This can make vector logos more affordable and more valuable than bitmap logos. The main disadvantage of vectors is that they don’t render photorealistic images well, but this is generally not a problem with logo design.
Bitmaps are made up of small blocks called pixels, while vectors are made up of mathematical formulas that describe various primitive geometric figures. The pixels that make up raster graphics such as bitmaps can become distorted when the image is scaled. This can manifest as images that appear blocky or blurry, which can look unprofessional or make a logo difficult to recognize. Because of the way vector images are rendered from mathematical formulas, vector logos can typically be resized as needed without loss of data or image quality.
The way bitmaps are constructed from pixels can make it easier to display a wide variety of subtle color variations, while vectors can work better with simple gradients or solids. If you want a photo-realistic image as part of a logo, you can still take advantage of the vector image format. Some graphic design software allows bitmap textures to be applied to vectors, providing the scalability of a vector and the photorealism of a bitmap. This type of process can make it possible to create photo-realistic vector logos that can be scaled to different sizes.
Vector logos may need to be rasterized into bitmaps before they can be placed on a product or document. This rasterization process can turn the vector logo into a bitmap, but the original vector image file can still be used many times in applications of different sizes. If a bitmap logo is created directly, a new one will need to be created from scratch whenever a product requires a larger image size. With the flexible logo design of vector images, the same file can typically be scaled up without any visible distortion and then rasterized to that larger size.
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