Visual merchandising involves creating displays for products in retail environments. There are four types of visual merchandiser jobs: designer, implementation coordinator, supervisor, and manager. Employers usually require a two-year college program in design or visual arts. The designer creates the product arrangement, the implementation coordinator sets up the display, the supervisor coordinates multiple product lines, and the manager oversees the entire project plan.
There are at least four different visual merchandiser jobs available: designer, implementation coordinator, supervisor, and manager. Visual merchandising involves the tasks that control how a store or product is displayed. This sector is commonly found in retail organizations and any environment where materials are displayed to potential buyers. Displaying a product involves creating a setting, using space appropriately, and using colors and accessories to help the shopper identify the product. In many organizations, the different visual merchandiser jobs are located in the merchandising or sales department.
In order for candidates to qualify for the variety of visual merchandiser jobs, most employers require a minimum two-year college program in design or visual arts. The ability to match colors, textures and accessories, along with an understanding of style and visual appeal, is key in this job. Applicants without formal training may need to provide a portfolio of their work in the visual arts to demonstrate their skills to potential employers.
As a designer, a visual marketer’s main responsibilities include creating the template for the product arrangement, identifying the product’s target audience, and getting approval for the overall design. This process usually involves a series of meetings with the customer or product line manager to discuss sales targets and the overall marketing campaign. Excellent communication and brainstorming skills are required for this role.
The implementation coordinator is responsible for the actual setup and execution of the designer’s plan. He or she must ensure that all necessary items are available, review the planning document, and set up the actual display of the product. In many organizations, he or she is responsible for a physical area and travels to stores or locations to ensure screens are set up correctly. This role may include working with local store employees to demonstrate how to clean and maintain the display.
A visual merchandising supervisor is responsible for coordinating multiple product lines. He or she works with the designer, implementer, and customer to ensure the complete product plan is properly implemented and supported. Additional responsibilities include human resources, accounting and general administration.
In different visual merchandiser tasks, there are various expectations. A manager is responsible for the overall project plan and execution. Working with a team of support team members, the manager creates the implementation plan, coordinates customer communication, and works to ensure the entire process is smooth and helps achieve sales targets.
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