Colonel Tom Parker signed Elvis Presley to a management contract in 1956, creating a branding campaign and selling merchandise. Parker’s approach to Elvis-mania reached 50%, far more than the standard 10-15%. Parker was born in the Netherlands and worked as a carnival barker before moving to the US. Presley’s first manager was Scotty Moore.
In 1956, sensing that Elvis Presley was destined to become a mega-star, Colonel Tom Parker signed the young singer to a management contract, a relationship that lasted until Presley’s death from an overdose 21 years later. In just a couple of years, Presley’s music has found an ardent fan base, dominated by horny young women. By then, Parker had put together one of the music industry’s first branding campaigns, selling Elvis merchandise that included charm bracelets, sneakers, “Teddy Bear” perfume, and “Heartbreak Pink” lipstick. Proving it’s never personal, just business, Parker has also sold a line of buttons – which read “I Like Elvis” and “I Love Elvis” for fans, and “I Hate Elvis” and “Elvis Is a Jerk” for the haters.
Elvis Presley’s right hand man:
Colonel Tom Parker’s promotion of the world’s first rock star became a model for acts that followed. However, in 1962, Parker’s managerial approach to Elvis-mania reached 50 percent, far more than the standard 10 or 15 percent.
When he was born in the Netherlands, Parker was named Andreas Cornelis van Kuijk, the seventh in a family of 11 children. As a boy, he worked as a carnival barker in his hometown of Breda before moving to the United States at the age of 18. He was given the honorary rank of colonel in 1948 after aiding former country singer Jimmie Davis in his campaign for governor of Louisiana.
Presley’s first manager was Scotty Moore, a guitarist from his band, the Blue Moon Boys. Sun Records owner Sam Phillips had encouraged Elvis to sign a manager to protect himself from rogue promoters.
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