A web content manager updates and manages websites, ensuring the information is recent and attractive. They may produce content, edit, post, and remove pieces. They use content management software and work with content producers to keep the site fresh. They also monitor discussion posts to ensure they are appropriate.
A web content manager is a person who updates websites that need to be updated regularly, such as a website or blog site. In some cases, the manager may be responsible for producing web content. In other cases, he or she may just have content management duties, which include editing, posting, and removing pieces from time to time.
One of the main responsibilities of the web content manager is to keep the website running at peak efficiency and to ensure that the information displayed on the website is very recent. Most who need content managers understand the importance of keeping their website informative and attractive at all times. So any hired manager will need to sit down with the site owner and find out exactly what he wants.
Some sites are updated very frequently, several times within an hour. In these cases, the content manager can be very busy. He or she may not only need to research new material to put on the site, but also review and edit that material, as well as write compelling titles or headlines of interest to local readers.
For sites that allow discussion posts, the job can be even harder. This is because it is generally a web content manager’s duty to ensure that posted discussions do not violate any law or sense of good taste. While that last description is subjective, it can be very important for companies that are trying to project a certain image. Any material in any of these categories will likely be removed as soon as the manager becomes aware of it.
Web content management usually works through content management software (CMS). This software allows the manager to quickly make necessary changes at the click of a button. Also, it usually puts the text, video or audio into a template for uploading to the Internet. In these situations, there may be too little design work for the manager to handle.
The web content manager can also rely, at least partially, on the content producers to help keep the site fresh with different posts. Although these should be read by the manager when given the chance, most writers are capable of working independently. Often, the content they produce is acceptable as written, which can make the manager’s job easier.
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