Web graphic design careers vary in emphasis on technical and design skills, with different organizations offering different scopes of work. Designers may work in advertising agencies, web design companies, as independent contractors, or specialize in certain technologies.
Web graphic design careers combine technical and design skills to varying degrees. Some careers emphasize the graphic design aspect, while others emphasize technical skills. The type of organization can also influence the web graphic designer’s scope of work.
Some web graphic designers produce graphics suitable for print and the web, while others produce web graphics only. Many web graphic designers emphasize page design skills and become very skilled at HTML coding and cascading style sheets. Technically oriented designers who develop application scripting and coding skills may find their work centers in application development. Emphasizing any one of these areas can influence the types of web graphic design careers that develop.
A web graphic designer can find a career in an advertising agency. She can work on a variety of client accounts and can assist with creating advertising materials. Graphic design web advertising careers can be demanding, fast-paced positions that require a high degree of creativity and skill. Some agencies may provide print and web advertising materials, while others may focus solely on the web.
Other designers may work with web design companies that specialize in creating websites rather than developing advertising materials. The websites that the web designer works on can range from simple, informational websites to e-commerce and other complex web applications. Rather than working with web design companies, some organizations maintain an in-house web design team. Designers can work on new projects and maintain existing sites.
Some web graphic designers find careers as independent contractors. They may contract their services to consulting firms, advertising agencies, design firms, or find their own clients, often for smaller web design projects. A web graphic designer may choose to start his own company. It can start as a one-person shop and grow from there. Strong web graphic design skills and technical skills will allow the company to compete for more jobs, and the company will be able to hire independent contractors to fill positions as needed.
Many graphic web designers build careers specializing in the use of certain technologies. For example, some designers may specialize in creating web animations. This usually requires knowledge and experience using specific software to create the parts. Others may build graphic design careers on the web by creating templates that can be used for websites or standard content management systems (CMS). They can sell their work by contracting directly with customers for custom orders, or sell the models through their own shop or marketplace.
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