A web strategist oversees a company’s internet presence, working with marketing strategies and managing teams to develop campaigns, websites, and online marketing programs. They handle budgeting and report to higher-level managers to ensure profitability and relevance.
A web strategist typically works for or with a company to conceive, develop, and oversee how that company establishes and grows its Internet presence. This is typically a marketing position, with technology knowledge and skills second to marketing experience and background. These strategists are often involved in developing what approach the company takes towards its online presence. A web strategist typically works with others to properly oversee multiple projects and teams and ensure that budgets are established and met.
Also known by other job titles including “eMarketing manager,” a web strategist is typically a management-level position, although it can also be a director position in some companies. This often depends on the type of work the company does and the importance of the company’s online presence in relation to business strategies. A company that is heavily involved in e-commerce usually has a corporate director who oversees Internet activities, such as an Internet director or similar title. Someone who works as a web strategist typically has a background primarily in marketing and various marketing strategies, with several years of experience working specifically in the development of Internet marketing programs.
A web strategist typically works with one or more teams of people directly below him, and these people work to carry out the various campaigns and programs the strategist plans. These teams are often involved in the design and development of a company’s website, working with focus groups and surveys to improve existing websites, and finding ways to market the company across the Internet. A web strategist oversees these other teams and ensures that multiple programs are being developed effectively and with a cohesive vision.
As a web strategist is a managerial position, he or she will typically also handle budgeting and resources appropriate for online marketing. This often includes financial and human resources and, depending on the strategist and teams involved, issues such as salary increases, scheduling and overtime. The web strategist typically reports to other managers, executives or a board of directors of a company and takes action to ensure the company remains profitable and relevant in the midst of advancing technology. These strategists also tend to remain aware of the latest online trends and popular culture in order to properly find new ways to appeal to various internet users.
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