Web Syndication: What is it?

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Web syndication refers to the distribution of content from one website to another. This can be done through licensing agreements or arrangements between websites. The second type of web syndication involves a format that allows users to gather updates from their favorite websites in one place, using a news reader or feed reader. This saves time and allows users to easily browse headlines and read selected articles.

A trade union is a group that forms an association for the sake of a common interest. Starting with print journalism, syndication was an approach to broaden the market for a comic or columnist by allowing simultaneous publication in multiple venues. Web syndication can refer to this internet-adapted strategy or a format that allows readers to gather updates from their favorite websites in one place.

The first type of web syndication is done in a variety of ways. Material licensed under the GNU Free Documentation License is intended to be distributed without charge or notice. Thus, for example, Wikimedia’s terms of use – under which Wikipedia is allowed to be republished, for example – have a section explicitly intended for re-users.

Other web syndication agreements are also possible, always in the first meaning. For one thing, a content producer who specializes in writing about a particular topic might distribute material to several sites that sell related products. Alternatively, arrangements could be made, with or without money exchange, between two websites, one getting wider distribution, the other gaining traffic. The content that is reposted does not have to be limited to information. It could also be product-based advertising, for example.

The second type of web syndication is a publication format that simplifies the web browsing experience by displaying the title of recent updates from specified sites in a browser or news reader, also called a feed reader. Feeds can handle a variety of content, including text, audio, video, and/or applications. There are several syndication formats, including RSS and Atom Feed.

Using the second type of web syndication can save a lot of time. Rather than returning to a number of websites repeatedly throughout the day and having to scan pages for updates, user-designated updates are all brought into one common location for him or her to sort through as often as he or she wishes. A browser page, such as Bloglines® or Google® Reader or a news reader such as NetNewsWire® can be left open and reviewed at will throughout the day. Some feed landing pages are also mobile-enabled.

News readers have a variety of functions. With NetNewsWire®, for example, you can browse headlines, read selected articles in full, and then mark them as read. A “Post to Weblog” feature makes it easy to convert a story into a blog post. With Google® Reader, a feature is available to easily recommend and/or share articles with others.




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