Advertising careers in account services, creative services, media planning, and market research do not always require an advertising degree. Relevant courses and degrees in business, English, journalism, arts, communications, psychology, and statistics can be helpful. Entry-level positions are available in each field, with senior positions requiring more experience.
The different advertising careers such as account services, creative services, media planning and market research do not necessarily require an advertising degree. Completing at least a few advertising courses, if another type of degree or diploma program is chosen, might be a good idea. Senior account services jobs may require a bachelor’s or master’s degree in business administration, while copywriters and designers in creative advertising jobs may have a degree in English, journalism, arts, communications or advertising. Media planners and market researchers need to study demographics and must understand how to analyze statistical data into relevant information about a customer’s target audience. Education in mathematics, psychology and statistics is helpful in research-based advertising careers.
Market research advertising jobs focus on understanding the buying habits and other characteristics of the target market. Market researchers can test consumers’ reactions to an advertising campaign by interviewing them to ask for their opinions in the ad copy. Advertising careers in market research often start at entry-level assistant researcher positions.
Advertising media planners are primarily responsible for purchasing ad space or television time, such as in commercials. Advertising careers in media planning focus on how to reach target audiences through the best media channels in a cost-effective manner. Assistant media planners have entry-level jobs and report to media planning managers or supervisors. The media planning team must have good computer skills.
Graphic design design advertising copy. Junior graphic designers have entry-level advertising careers and often report to senior designers with four or more years of experience. Junior designers can help with ad copy layouts and creating storyboards for television commercials. A strong ability to convey ideas visually is an important quality for graphic design advertising work.
Copywriters write ad copy. Junior copywriters are entry-level copywriters and can report to senior copywriters with four or more years of experience. Junior copywriters can start by editing copy or conceptualizing catchy headlines or product slogans. Advertising advertising careers require a curious and creative mind and communication skills that reach the target market and compel them to take the desired action. That action could be buying a product, clicking something on a website ad, or submitting in a sweepstakes entry.
Creative directors oversee graphic design and ad copy. The senior graphic designer and senior copywriter usually report to the creative director. At some advertising agencies, becoming a creative director can require seven or more years of writing or graphic design experience.
Advertising agency account service departments are usually managed by a senior manager or vice president. An assistant account executive is an entry-level advertising job in this department, with an account executive being the next step. Account executive advertising careers focus on creating strategic services to get the best possible results for an advertising agency’s clients. Account executives must have excellent communication skills and understand how to use advertising tools and statistics effectively to deliver the best strategic results for the client’s ads.
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