Product perception is how consumers think about and respond to goods and services, influenced by quality, marketing, and brand trust. Effective advertising can shape perception and lead to recurring customers, while brand recognition can help launch new products and gain an audience.
Product perception is a term that is used to identify how consumers think about and ultimately respond to different types of goods and services, especially some brands of such products. Most businesses will spend a great deal of time and resources to ensure that both existing and prospective customers have a positive perception of the goods and services they sell, as this perception will have a direct impact on whether consumers actually purchase those goods. products. There are a number of factors that can influence product perception, including issues such as overall quality, the effectiveness of the marketing and advertising effort, and the amount of brand trust associated with products.
One of the most effective ways to shape product perception is to effectively utilize various marketing and advertising strategies that seek to build the right perception in the minds of potential consumers. The nature of the advertising used will largely depend on the characteristics that define the targeted consumer markets and will seek to highlight product-associated benefits that may have special appeal to those consumers. Often, this strategy makes consumers aware of the product and incites enough interest and recognition that a sizeable percentage of consumers will try the product to see for themselves if it lives up to the promises in the ad copy.
In order to maintain and increase this perception of the product, it is imperative that consumers find the product of acceptable quality. Since expectations are often based on learnings from the advertising effort, companies should ensure that any claims made for the product are factual. Assuming that the consumer believes that the product meets the expectations set by the advertisement, there is every chance that perception of the product will be improved and could lead to securing a recurring customer.
The association with a well-known brand is also a factor that will influence the perception of the product. This is especially true when the company wants to launch a new product. For example, if a well-known electronics manufacturer chooses to expand its product line by adding laptops to its existing lines of stereo equipment and televisions, consumers who recognize and trust the brand will be more likely to at least consider the potential of laptops. Over the years, many companies have launched new product lines and made heavy use of brand recognition to gain an audience for new products, ultimately paving the way for those products to meet customer expectations and become profitable.
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