Apple Bottoms is a clothing line launched by Nelly in 2003, known for its signature apple-shaped back pockets. The line now includes apparel, footwear, accessories, and baby shoes. The brand celebrates women’s natural curves and has been promoted by Oprah Winfrey and Tyra Banks. Apple Bottoms also contributes to charities fighting childhood diseases.
Apple Bottoms jeans are a line of women’s jeans launched by hip hop artist Nelly and recognized for their signature apple-shaped back pockets. Although Apple Bottoms jeans were the only product available when the clothing line began in 2003, Apple Bottoms now carries other apparel, bags, footwear, outerwear, sunglasses, accessories, jewelry, lingerie, swimwear and clothes for girls One of the newer products they offer are baby shoes, or “crib shoes.”
Nelly created Apple Bottoms jeans as a fashion line meant to accentuate and celebrate women’s natural curves, as “apple bottom” is a slang term for a shapely woman’s rear end. Jeans are designed to flatter women of all shapes and sizes. The growing popularity of Apple Bottoms jeans is reflected in their mention in a number of hip hop songs, including Flo Rida’s “Low” featuring T Pain and Eminem’s “Shake That” featuring Nate Dogg.
Oprah Winfrey and Tyra Banks have also helped promote the Apple Bottoms fashion on their respective shows, The Oprah Winfrey Show and America’s Next Top Model. The jeans were featured on Oprah’s Favorite Things segment and were also featured in Winfrey Magazine. All contestants on Season 10 of America’s Next Top Model received Apple Bottoms jeans and bags.
In addition to the apple-shaped pockets, Apple Bottoms jeans are known for their thoughtful details. Zippers and other hardware on items in the Apple Bottoms line bear the brand’s logo. The pockets are lined with patterned fabric that changes every season. Rhinestones and decorative stitching decorate many Apple Bottoms fashions.
Apple Bottoms jeans don’t just help women of all body types feel beautiful; The company also contributes to the fight against childhood diseases. Nelly has worn Apple Bottoms jeans to raise money for her charities, Jes Us 4 Jackie and 4 Sho 4 Kids. Named after Nelly’s sister, Jes Us 4 Jackie helps raise awareness about leukemia and bone marrow donation in the African-American community, while 4 Sho 4 Kids seeks to improve the lives of children born with developmental disorders.
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