What are creatives?

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Creative industries produce artistic works, while cultural industries preserve national heritage. Governments support these industries through tax breaks and subsidies. Creative work includes visual arts, music, writing, performing arts, design, and screen production. Economic outlook varies due to changing demand and tastes. People in creative industries may be self-employed or work for companies. Countries monitor their creative industries for economic and cultural benefits. The line between cultural and creative industries can be blurred.

Creative industries are industries focused on producing creative works, ranging from film and television production to fine arts. This differs from cultural industries that preserve, protect and promote national heritage in museums and tourism campaigns. Many nations promote these two industries using a variety of programs, including tax breaks, subsidies, and government underwriting for large projects. In individual countries, definitions and limits can be blurred.

Creative work includes visual arts, music, writing, performing arts, design, screen production and related activities. Members of the creative industries are generally innovative and artistic and include artists, support staff, technical specialists, agents and representatives. Rather than doing this kind of work with specific economic goals in mind, people do it for its intrinsic merits, whether it’s imparting information to people through books or entertaining crowds at concerts.

The economic outlook for the creative industries can vary. Supply and demand are not necessarily stable, and because this type of work is not necessary for a living, tough economic times can lead to a waning interest from members of the public or a shift in public demands. People may be more interested in television and movies than expensive works of fine art, for example, because they appreciate what they can afford. Cultural tastes in creative work also change over time, and artists must set trends and adapt to them.

People working in the creative industries may be self-employed or freelance, or they may work for companies such as publishing and production companies. Pay rates vary and may include employee benefits. Job security depends on the type of work a person does and the skill level. Someone like a talented sound editor with years of experience will be a valuable asset, whereas an administrative assistant may not be an integral part of successfully producing creative work.

Countries monitor the health of their creative industries, looking for trends and areas of concern. Contributions to cultural heritage through art and other creative works are an important way for nations to build economic and cultural capital over time; a nation with numerous famous creative works can attract tourists and people interested in the art market. The lines between the cultural and creative industries can be difficult to draw in some cases. For example, a city with a famous orchestra or opera house might consider it creative and cultural, as it contributes to the city’s cultural history and contributes performing arts to the city’s creative industries.

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