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Jeans were originally worn by workers and children, but in the 1950s, they became fashionable and were marketed by designers such as Jordache, Calvin Klein, and Guess?. Designer jeans were a status symbol in the 80s, but their popularity declined before resurging in the 90s and 2000s. High-end designer jeans can now cost upwards of $500 USD.
People who remember a time before jeans had tags on the back pockets and were considered luxury items rather than play or work clothes have to confess that they dated each other. For over 100 years, jeans were the casual rugged pants worn primarily by workers or children at play. They were not considered clothing and were not very expensive. The stiff denim fabric was perfect for work hard or play, but definitely not a luxury item.
Jeans began to express fashion trends, and certain jean and jean manufacturers capitalized on this in the 1950s and onward. They can be skinny pants, flared pants, or low-rise pants, depending on fashion trends. Additionally, jeans began to be seen as great everyday wear, although they were still considered less than formal by the public, and they were still available at low prices. However, this changed in the late 1970s, when the Jordache company and several others decided to produce jeans that carried their designer label and were highly marketed, especially to women.
Many of these designer jean styles were a departure from earlier styles. They fit closer to the body, and the labels on the back clearly suggest who made them. The companies also spent hundreds of thousands of dollars on ad campaigns, many of them somewhat risqué, like Jordache’s initial commercial, which featured a topless woman riding a horse. Many television stations refused to air the ad, which only made the jeans more popular.
Within a year or two of Jordache’s fame, there were many designers eager to make jeans, and some of the best known included Calvin Klein, Gloria Vanderbilt, and Guess?. Men began wearing designer jeans as well, although the initial marketing was primarily to women. When the ’80s began, wearing such jeans was a status symbol. They openly expressed the worship of conspicuous consumption that marked the decade.
Like all trends, designer jeans have had their peaks and valleys. In the mid to late 1980s, they were not considered particularly popular, and some of the early brands that had been extremely desired were now being sold in places like discount stores, or simply not being made. However, interest in designer jeans increased again in the 1990s and 2000s, and many companies capitalized on their popularity again, including Jordache, even though the styles were different from the high-waisted ones worn in jeans. 80s.
Another change has been the price. High-end designer jeans in the 2000s could cost upwards of $500 United States Dollars (USD), although other pairs were available for around $200 USD. The emphasis on fit often kept these jean styles more female-oriented as the popularity of men’s wide leg pants continued. However, even baggy pants styles for men could be very expensive if made by a well-known designer.
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