What are Fitflops & Trade? (28 characters)

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Fitflops are a type of flip flop shoe that claim to tone the body and relieve back pain. However, research has suggested that the claims may be false and some people may experience discomfort. Despite this, Fitflops remain popular, with prices starting at $50 USD.

Fitflops are a type of flip flop shoe developed in England in the mid to late 2000s. They immediately began to grow in popularity in England due to certain claims about their use. Primarily, these claims included that they would give the legs a better workout, helping to tone the body, and especially the hips and legs, while doing things like relieving back pain, more than other pairs of shoes. These health benefits were attributed to the design of the shoe, which has a very soft sole that could slightly change the way people walk.

Such popularity quickly established itself in the United States as well. Well-known celebrities like Oprah Winfrey talked about Fitflops on her talk show. Many people who follow fashion, fitness, or footwear were no doubt aware of these new products in the late 2000s.

One of the big differences between flip flops and Fitflops is the price. The average pair of Fitflops is usually at least $50 US Dollars (USD), and sometimes more for fancier styles. The design is also slightly different, with the new Fitflop having a higher insole and being done in more modern colors and styles. There are styles of women’s and men’s shoes based on Fitflop design principles.

There has been much questioning as to whether the claims about Fitflops are true, and here some research has suggested that not only may the claims be false, but some people may experience great discomfort if they choose the shoes for walking. Notably, the US television show 20/20 tested the claims about these shoes in 2008. Those who wore them showed no difference or change in physical dimensions after one week of testing, and two people who wore them experienced discomfort when wearing the shoes. The host of the particular show was asked not to wear them because they caused incorrect foot positioning, which could lead to back or knee problems.

Although the 20/20 tests are no more conclusive than the tests conducted by the Fitflops company, due to small samples and a lack of double-blind trials, the claims made by this shoe company should be taken with a grain of salt. By searching the internet, people will find great fans of the shoes. However, you will also find reviews of the shoes that are not at all favorable, talking about soreness, blisters, back and leg pain, and other problems that develop while wearing them.

The jury may be out on the benefits of Fitflops, but the shoes have remained popular. They are sold in various places, although many of these are online stores, which can make it difficult to try on the shoes first. People who buy them may look for stores that sell them that offer liberal return policies in case the shoes don’t fit well or are very uncomfortable.




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