Honor system wine bars allow customers to decide how much they owe and pay accordingly. Customers pay a flat fee to rent a glass and can try as many wines as they like. The success of these bars indicates that the honor system is highly effective. These bars also serve food and can generate more revenue by allowing consumers more freedom.
Honor system wine bars are wine bars that operate on the honor system, allowing their customers to decide how much they owe and pay accordingly. The first bars of this type were opened in Berlin by an entrepreneur named Jürgen Stumpf and they were successful enough that Stumpf opened more, encouraging expansion of the system to other regions as well. In theory, of course, the honor system could also be used for beers, in regions where beer is a more popular beverage than wine.
When patrons enter honor system wine bars, they pay a flat fee to rent a glass, and then they can try as many wines as they like. At the end of the night, customers pay based on how much they think the wine is worth and how much they owe. The success of these bars indicates that the honor system is highly effective, perhaps because people end up paying more for the honor system in social settings because they feel pressured by the collective group.
In addition to serving wine, these establishments serve food, which may or may not be offered on the honor system, depending on the owner’s choice. Stumpf’s pubs offer a variety of foods, many with a natural or healthy bent, as this type of cuisine is popular in Germany, making them pleasant places to dine with friends and drink a few glasses of wine. Stumpf also established radically different feel bars in its pilot program, ensuring that they would appeal to a wide range of people.
The concept of honor system wine bars might seem crazy to incredulous readers, but by allowing consumers more freedom, they can generate more revenue. People are not only inclined to drink more wine, they can also be encouraged to visit the wine bar regularly, becoming loyal customers. The system also encourages people to taste wines, learning more about various wines and developing their own tastes.
In interviews, Stumpf has said that his honor system wine bars are very profitable and that he has been pleased with the success of his venture. Many media outlets around the world have tackled the subject, more as an object of novelty, and honor system wine bars have also been written about in travel guides. If you find yourself in Berlin, it’s worth a visit.