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Idahoan Potatoes is a brand of instant potato products that can be reconstituted by adding water and heating. They offer advantages over fresh potatoes, including longer shelf life and easier storage. The company was founded in 1960 and is now part of a complex of manufacturing, distribution, and sales companies. The name trades on Idaho’s reputation as a potato grower.
Idahoan Potatoes is the brand name for a line of instant potato products manufactured by Idahoan Potatoes, LLC. The main product is dried and powdered potatoes which the buyer can reconstitute by adding water and heating. Throughout its history, the line has diversified and is now available in a range of different flavors and sizes, including variety packs of different flavors.
Dehydrated potato products like Idahoan potatoes offer several advantages over fresh potatoes. When stored well, dehydrated potatoes can last much longer than raw potatoes. As a result, they are easier to store and ship. Preparation is simple and relatively quick, making them attractive to cooks who may not have enough time for the tedious process of mashing potatoes.
The Idahoan Potatoes product range includes not only mashed potatoes, but also other types of potato products such as scallops and potato gratin. The company also markets its products through a range of different outlets, including conventional supermarkets and large retailers. Special large packs known as “club packs” offer a bulk discount for shoppers at these stores.
Idahoan Foods, the maker of Idahoan Potatoes, was founded in Lewisville, Idaho in 1960. In its first year of business, the company claimed to have produced and sold over 5 million pounds of dry potato products . At the beginning of the 21st century, the company was part of a complex of manufacturing, distribution and sales companies with more than 500 employees.
Three of these companies, R. D. Offutt Company, Idaho Fresh-Pak Corporation, and United II Potato Growers of Idaho, Inc, merged to form Idahoan Foods LLC, making it the second largest potato dehydrator in the United States at the time. United II was an offspring of United Potato Growers, a potato growing cooperative that continued to operate independently of the company, while Fresh-Pak was the existing dehydration company, and RD Offutt controlled a wide range of agribusinesses, including other potato processing. The company formed by this merger currently produces the Idahoan Potatoes range of products.
The name “Idahoan Potatoes” trades on Idaho’s reputation as a potato grower. Idaho is the top producer of potatoes in the United States, producing about 30% of all potatoes in the nation. It has held this position since it surpassed Maine’s production in 1957. As a result, many American consumers associate Idaho with agriculture and potatoes. Idahoan marketing strongly reinforces this association, with imagery suggesting old-fashioned rural wholesomeness.
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