Marketing assistant jobs involve public relations, advertising, and research. They support marketing managers with secretarial, research, and marketing tasks, and coordinate marketing meetings. They may also draft marketing plans and proposals, conduct marketing research, manage social media, and help create advertising campaigns.
Marketing assistant jobs are wide in scope and the duties and responsibilities depend on the manager and the company. Jobs tend to fall into three main categories: public relations, advertising and research. Some marketing assistant job descriptions may include all three categories, while others may focus on one or two areas. Marketing assistants work directly for companies or marketing agencies that serve multiple businesses. Individuals who want a broad range of experience look for agency marketing assistant jobs.
A marketing assistant’s main job is to help the marketing manager do his job. Daily tasks consist of providing secretarial, research and marketing support. Assistants also coordinate and schedule marketing meetings between various corporate departments on behalf of the marketing manager. Some marketing assistant jobs require individuals to draft marketing plans and proposals for clients. The marketing manager is usually responsible for reviewing proposals and plans and presenting them to corporate department heads or clients, if the manager works in an agency.
Conducting marketing research is also an important aspect of what a marketing assistant must do on a regular basis, or he or she can be hired as a marketing research assistant. A marketing research assistant’s main job is usually to help the manager obtain the information needed to create marketing campaigns. Making phone calls, searching the Internet, and reviewing corporate or customer documents are some of the ways assistants often use to research data and information for marketing campaigns.
Public relations marketing assistant jobs consist of assisting the manager with campaigns involving public relations activities. Assistants generally compile and maintain a database of media contacts, write press releases and send them to various media outlets. They may also be responsible for planning and coordinating promotional events on behalf of the company or clients. Assistants often manage social media marketing and engagement, including posting new content and finding new users, members, or followers across various social media channels.
Some marketing assistants prefer to work on advertising campaigns or for advertising agencies. An advertising marketing assistant will often help create campaigns and perform the technical aspects of putting together templates and page layouts for advertisements. Advertising marketing assistant jobs often involve tracking response rates and creating reports for the marketing manager to review and analyze. Many assistants often have an administrative background, which makes them marketable as potential employees.
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