A PhD in marketing focuses on consumer behavior, mathematical models, and research. Graduates typically work in universities or research centers. Programs cover various areas such as social media marketing, customer management, and innovation strategy. Students should carefully choose a program that meets their needs and career goals. Completion of a PhD program can be costly but worth it. Graduates can work as faculty members or researchers in business schools or non-academic facilities. All programs emphasize original research and publication in marketing journals.
A doctoral philosophy of marketing (PhD) program may encompass consumer behavioral processes and the development of mathematical models that help students understand and predict these behaviors. This is a very specialized education that will direct graduates towards universities and research facilities rather than the business arena. The focus areas of the different marketing doctoral programs available include consumer behavior, social media marketing, brand and customer management, and customer-driven innovation strategy. Programs focusing on international marketing, business-to-business marketing, high-tech marketing and new media marketing are also offered.
A doctorate prepares graduates to do research and investigation at leading universities and non-academic research centers. Marketing doctoral programs encourage fieldwork as well as analytical, experimental, and qualitative research. The programs will focus on all aspects of the consumer, including economic, behavioral and psychological aspects, as well as how a company can address critical marketing issues.
Anyone considering joining one of the marketing doctoral programs should consider looking very carefully at the schools offering the degree and determining which one not only meets their needs and lifestyle, but also which one will provide a degree that will lead him or her to achieve the highest career goals. For doctoral candidates, this is often the goal of obtaining a position at a teaching university or one that is dedicated to research. The cost to complete one of the many doctoral marketing programs can be high, but if it helps the student achieve their goals, it can be worth it.
There are many excellent schools, both public and private, that offer Ph.D. programs in marketing. There are many national and international programs that offer degrees to students who want to aspire as a teacher or researcher. Programs typically last four years and lead graduates into positions as faculty members in research-oriented business schools or into positions as researchers in non-academic facilities. All doctoral marketing programs, regardless of their area of focus, place a strong emphasis on original research and regular publication in marketing journals.
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