Online yellow pages offer customizable searches by business type or name and location. They reduce paper usage and provide up-to-date information, including links to mapping sites and company websites. Some offer user reviews and ratings. Mobile yellow pages are also available.
The online yellow pages are essentially what they seem: an Internet version of the part of the address book known as the yellow pages. The yellow pages of the phone book are distinct from the white pages where people can search for businesses by category, such as dry cleaning or video rental, without having to know the name of an establishment. The online versions are similar, but offer much more customizable searches. For example, the user can search by business type or name and can specify the geographic location to search. Different yellow pages offer different options to the user.
There are many advantages to using online yellow pages over the paper version. In addition to being able to tailor each search to a user’s specific needs, online directories reduce paper usage. They also have more up-to-date information, as an entire reprint isn’t required to change a business’s address or phone number.
Online yellow pages typically include a link to a mapping site with directions to each company. The user can usually also type in their address and request listings within a certain distance. Additionally, it is common for adverts to provide links to each included company’s website, where the user can find more information without calling or visiting the company.
Like other Internet services, yellow pages sites compete with each other for web traffic. Thus, they can offer unique features to attract new users and business customers. Online yellow pages are usually free to use and advertisers earn. A special feature offered by some sites is a photograph of the facade of each commercial establishment listed. Some even offer user reviews and ratings of their listings.
A relatively new derivative is the mobile yellow pages, available on various wireless-enabled mobile devices. Mobile Yellow Pages takes convenience to a new level, as the customer can search for a business on the go, without the need for an address book or computer.
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